RELAY

Launching a new product is no easy feat. While Relay’s Feed had existed for a number of years we needed to build a marketing design system that built awareness and educated the audience at the same time, visually. We also needed a consistent visual language between the website, trade shows booths, and on all collateral that was being produced. The “Flow System” did just that. From infographics to digital ads to the website, a consistent visual language was achieved on all touch points helping the sales team maintain their 20% growth goals and reduce the sales cycle from 11 down to 9 months.